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Other independent analytics software makers may well become takeover targets, said Mr. Davis said, reflects the increasing pressure by the senior management of corporations for “tighter, fact-based decision making, especially in this economy.” “None of the consolidation purchases we’ve seen in the business intelligence industry have been fire sales,” said Jim Davis, senior vice president of the SAS Institute, a private company based in Cary, N.C., that is the largest supplier of business intelligence and predictive analytics software. And SPSS shares jumped in step with the offer in trading on Tuesday, closing at $49.45, up $14.36. I.B.M.’s $50-a-share cash offer is a premium of more than 40 percent over SPSS’s closing stock price on Monday. “The opportunity is to move from sense-and-respond decision-making to a predict-and-act model,” said Ambuj Goyal, a computer scientist who is the general manager of I.B.M.’s information management business. and SPSS are already partners, and they use the predictive software on projects like identifying emerging crime “hot spots” for law enforcement and monitoring patient health records to find people who are most likely to develop chronic conditions like diabetes or heart disease. The software can help look for developing trends in markets or patterns of behavior. Predictive analytics technology plumbs information in corporate and government databases, and increasingly data on the Web or data streams from sensors on things as diverse as food shipments to cellphones. bought Cognos, which became its business-intelligence software foundation, for $4.9 billion. SPSS, they say, specializes in predictive analytics, a tool that typically works with a business-intelligence software engine. bid for SPSS, analysts say, could well touch off a second wave of acquisitions in the business intelligence sector. “The ultimate goal is to make business intelligence software much more ubiquitous and pervasive,” said Boris Evelson, an analyst at Forrester Research. The major companies, analysts say, are helping bring a niche technology into the mainstream. But business intelligence software, analysts say, stands out as an exception because it is seen as a tool to help identify cost-cutting opportunities and emerging market trends. In the recession, corporate spending on technology is being trimmed. In the last couple of years, I.B.M., Oracle, SAP and Microsoft have collectively spent more than $15 billion buying makers of such software. The industry segment is broadly known as business intelligence software.
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Major technology companies have made a flurry of such purchases in recent years, grabbing suppliers of software that helps businesses and governments organize and analyze data to make better decisions. took a big step to expand its fast-growing stable of data analysis offerings by agreeing on Tuesday to pay $1.2 billion to buy SPSS Inc., a maker of software used in statistical analysis and predictive modeling.